According to CNBC(https://www.cnbc.com/2017/10/05/amazon-is-opening-a-pop-up-bar-in-japan-but-without-a-menu.html), as a new service, Amazon will open a pop-up bar in Ginza district, Tokyo(1F Hulic blg., 7-3-5, Ginza, Chuo-ku, Tokyo) only for ten days from October 10 to 29, 2017.
In the US, Amazon Books business, a physical book store, has been being launched, but it’s the first venture to launch bar business which is called “Amazon Bar”.
Launching brick-and-mortar store/bar service leads to not only promoting products on Amazon e-commerce and cutting edge technology but providing the space that Amazon customers could experience personalized service. Moreover, by having a close look at the customer experience, they could utilize the data to improve their private label strategy in “AmazonFresh” down the road. The day when Amazon Bar is permanently managed worldwide, which has Amazon-specific strength that they have a variety of drinks, would not be far away.