On February 9 last year, OPPO, the top smartphone seller in Asia, will launch the R11s phone in Japan. R11 is the first modle which OPPO used for entering the Japanese market. This model is stylish, with built-in cameras which can distinguish between the small bumps in the face to get the best results for selfies. There are many applications have simliar function. However,this model takes advantages of OPPO’s huge photo database of handsome men and women so that the image processing function more intelligent. The photos can be processed according to age, gender, facial expression and even muscle movement.Therefore, by using R11 photos can be attached more natural automatically. In the era of non-smart phones, OPPO has gained popularity among young people with its music phones. It is wise to focus on the smart phone when the modern SNS era comes. Thereis a key point that SNS photogenic is popular in the present. As a result, smartphone makers shout not only focuses on the smartphone’s appearance, but also works on the function in order to attract customers. OPPO, which wants to explore market in Japan, has to differentiate itself from local products to gain a foothold in the fiercely competitive Japanese handset market.z