The smartphone game “Traveling Frog” which was released last November suddenly became explosion popular at the beginning of this year. On January 22, the number of users increased by 400,000 in just one day, and “Traveling Frog” is now one of the big hit games. About 95% users of “Travel Frog” are from China area, while the total amount of users has reached 10 million in January 2018. In the game, the frog goes out to travel around Japan with its lunch boxes. When the frog comes back, it will bring some souvenirs and photos of the destination. There are no difficult operations for playing, all you need to do is waiting the frog backs home. The reasons that “Traveling Frog” got a big hit is considered as follows. Firstly, the operation of the game is so simple that the users are no need to thinking, which is easily for busy modern people to enjoy it. Secondly, the ease outlook of the game heals lots of people who lose themselves in high speed daily life. Imaging the story of the frog’s trip by looking at the photos it sends back is one of the most interesting points of the game. At last, users can experience the parents’ feeling maybe the biggest reason it became hot. Lots of females which is the main users of this game are express that they “feel like bringing up children” by playing. They are worried the frog becomes hermit when the frog is at home and fell anxious if the frog go to journey for long time, which is just most Chinese parents do when they bring up children. As a result, the “Traveling Frog” is great example for people who want to start business in China It shows that it is important to grasp the thoughts of Chinese women during promotion the products that targeting women.